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We help organizations strategize and create growth plans that encompass the necessary changes to stay relevant in today’s economy: nurturing an adaptable, flexible workforce; commitment to lifelong learning; leading from purpose.

Leading Purpose helps leaders maintain focus in the midst of competing priorities, navigate ambiguity, and successfully manage changing dynamics in the workplace.

Our company was founded in 2010 by Amanda King Shevette.  We are a woman-owned business based in Rutherfordton, North Carolina, serving organizations in the Carolinas and across the US. 

Amanda Shevette

Amanda is an entrepreneur, former corporate leader, and small-town girl at heart who is passionate about seeing people, businesses, and rural communities thrive in a unified effort fueled by purposeful leadership.  In addition to consulting, training, and facilitation services, she also partners with individual business owners and leaders through coaching.  

You can learn more about her coaching philosophy and approach here.

Clark Poole

Clark joined Leading Purpose in January 2022 following ten years of service as Executive Director of Rutherford County Chamber of Commerce.  With roots that run deep in western North Carolina, he is known across our region as a champion of small businesses and visionary community leader.

What does it mean to lead with purpose?

Leading with purpose means operating with authenticity, passion, and an unrelenting focus on ensuring plans remain true to the core intentions, even when unexpected changes or hardship beckons you to do otherwise.  Businesses that lead with purpose take care to ensure their people and their products are operating in alignment with the foundational mission and values of the organization. 

Hallmarks of Purposeful Leadership

 Leaders with purpose are those who are:

  • Accountable for their behavior as well as their results
  • Brave in saying and doing the hard things
  • Committed to doing the right thing no matter the cost
  • Serving the work wholeheartedly

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