About Us

Born and raised in North Carolina, Amanda earned her BA at Campbell University and MBA from Gardner Webb.  She holds the Professional Certified Coach (PCC) credential from the International Coaching Federation and is a certified facilitator for Myers-Briggs Type Indicator, FIRO-B, and Strengths Deployment Inventory.  She also holds the Board Certified Coach (BCC) credential with the Center for Credentialing and Education. 

Known as an advocate for her community, previous civic leadership includes Chamber of Commerce, PANGAEA Internet, Smart Start/Partnership for Children, and the Gardner Webb Godbold School of Business Advisory Board.  Today she serves on the Board of Trustees for Isothermal Community College and on the leadership team of ICF-Charlotte.

Amanda served as an elected Commissioner in Rutherford County (2002-2006), during which time she co-led establishment of one of the region’s first business and technology centers.  Her work in establishing an incubator approach for small businesses ignited a spark that, coupled with corporate experience leading human resources strategy for larger organizations, eventually turned into a full-time passion:  helping business owners increase their success through maximizing investment in human capital.

For more than 15 years, Amanda has provided business operations consulting for small businesses from a variety of industries across Western NC and Upstate SC. In 2010, she founded Soul Leading Purpose LLC, expanding her work to include executive coaching, customized training, facilitation, and strategic planning. 

Amanda lives in Rutherfordton, NC with her beautiful blended family: husband Greg, three amazing teenagers, and two rowdy rescue cats.  In her free time (which doesn't seem to be in large supply these days!) she enjoys coffee, books, and volunteering with with One to One Women Coaching Women, an international 501c3 organization that provides coaching to women emerging from difficult circumstances (onetoonewomen.org).